Privacy Policy

1. Information We Collect

• We collect your personal information primarily to provide you with a smooth, efficient, and personalized shopping experience. This information includes:
• Information You Provide Directly:
  • Account Information: When you register for an account or use third-party login services (e.g., WeChat, Alipay), we may collect your name, phone number, email address, username, profile picture, etc.
  • Transaction and Payment Information: When you place an order, we collect your shipping address, contact details, order history, and necessary payment information such as bank card number and billing address to complete the transaction.
  • Contact Information: When you contact our customer service or participate in marketing activities, we may collect communication records, survey responses, etc.
• Information Collected Automatically:
  • Device and Log Information: This includes your IP address, device type, device identifiers, browser type, operating system version, as well as your browsing history, click patterns, access times, and service logs while using the Store.
  • Location Information: With your consent, we may collect your general location information via GPS or IP address to provide relevant services (e.g., recommending nearby promotions).
• Information from Third Parties: In compliance with applicable laws, we may obtain necessary supplementary information from partners such as logistics companies, payment processors, and advertising partners to fulfill orders, verify account authenticity, or optimize our services.

2. How We Use Your Information

We adhere strictly to the principles of lawfulness, fairness, and necessity, using your personal information for the following purposes:

1.Core Transaction Services: To process your orders, payments, delivery, and after-sales services.

2.Account Management and Security: For account registration, verification, secure login, identity authentication, and to detect and prevent fraud and misuse.

3.Customer Service and Communication: To handle your inquiries, complaints, and feedback, and to send important transaction notifications (e.g., order status updates).

4.Personalized Experience: To display or recommend products or services that may interest you based on your browsing history and order records.

5.Marketing Activities: To send promotional information, coupons, or invitations to marketing events, subject to your separate consent.

6.Service Optimization and Compliance: To improve our products and services through data analysis and to fulfill legal obligations.

3. How We Share and Transfer Your Information

We do not share or transfer your personal information with any company, organization, or individual, except in the following circumstances:

• With Your Explicit Consent: We will share your information within the scope of your authorization when you actively choose to do so.
• Necessary Service Delegation: To achieve the purposes described in this policy, we may engage partners such as logistics providers, payment institutions, data analytics services, and customer support providers (e.g., Webnode AG, Google Analytics). We only share information necessary for them to provide their services and require them to process your information in accordance with our instructions and this Privacy Policy.
• Legal Compliance: We may disclose your personal information as required by laws, regulations, judicial proceedings, or government mandates.

4. How We Protect Your Information

We have implemented industry-standard security measures, including technical safeguards (e.g., encryption, firewalls) and administrative measures (e.g., access controls, staff training), to protect your personal information from unauthorized access, disclosure, alteration, or destruction.

5. How We Store Your Information

We retain your personal information only for the period necessary to fulfill the purposes outlined in this policy or as required by law.
For example, under relevant regulations, transaction records and contract information must be retained for 5 years, while consumer complaints or dispute-related information must be kept for 3 years. After the retention period expires, we will delete or anonymize your personal information.

6. Your Rights

Under applicable laws, you have the following rights regarding your personal information:

• Access and Correction: You have the right to access your personal information and to update or correct inaccuracies.
• Deletion: In certain circumstances, you may request the deletion of your personal information.
• Withdrawal of Consent: You may withdraw your consent for the collection, use, or sharing of your personal information at any time by contacting us or deleting your account. Upon withdrawal, we will cease processing the relevant information.
• Account Deletion: You may delete your account through the instructions provided in the Store. After account deletion, we will delete or anonymize your personal information, unless otherwise required by law.

To exercise any of these rights, please contact us using the details provided at the end of this policy.

7. Updates to This Policy

We may update this policy from time to time to reflect changes in our services or legal requirements. If the updates involve material changes, we will notify you through prominent announcements on the Store, email, or push notifications. The updated policy will take effect immediately upon publication. Please review this policy periodically for the latest information.

8. Contact Us

If you have any questions, comments, or suggestions regarding this Privacy Policy or the processing of your personal information, please contact us via: